World Wide Crazy News!

There's a formula for a certain kind of Apple product ad, art director Bryan Evans noticed : product + product name + optional hands . What if other companies advertised their products the exact same way? Well, this.

Of course, this kind of ad can probably only work for truly iconic brands and products. And at this point, the once-refreshing minimalism feels safe — conservative, even: There is the product and the brand and nothing else. That doesn't seem so radical anymore.

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